WHY

GLOBAL EXHIBITOR IS ONE OF A KIND!

In the same way that every city, person, country, and culture around the world is unique – so is Global Exhibitor! Global Exhibitor is a unique, global educational resource for face-to-face marketers. We help exhibit and event managers succeed globally by providing cross-cultural engagement strategies, seasoned international consultants, local information important to exhibitors and event managers, best practices from around the globe, and resources to help with local implementation of your trade show exhibit or event. There is no other source quite like this one – dedicated to helping the face-to-face marketing industry – on a global basis.

GLOBAL EXHIBITOR IS FOR
CORPORATE EXHIBIT MANAGERS & EVENT PLANNERS

Global Exhibitor provides a practical framework for understanding international cultures, trade show differences between countries, design support, project management recommendations, and resources for specific insights into the global trade show and event industry. Maybe you are new to international and need additional training. Maybe you handle only a few international projects annually, but need help with the extra work required for the international projects. Maybe you need to present some better international approaches to your executive leadership.

We can help you with all of these things – including training your team, providing reliable service partners where you need resources, and much more. We also provide consulting support to help clients plan, manage, and implement their programs worldwide. Let us show you how we can help!

GLOBAL EXHIBITOR IS FOR
EXHIBIT BUILDERS

Global Exhibitor provides practical and logistical support for exhibit houses and builders around the world as they design, build, ship, install exhibits for their clients who are participating in international trade shows and events. Maybe you are new to international and would like to learn more about providing those services to your existing clients. Or, maybe you have some experience but would like to position your company as a go-to resource for international.

We work with US-based companies who have outbound projects. And, we work with global companies who are working outside of their home countries. We can help you with all of these things – including training your team, providing reliable service partners where you need resources, and much more. Let us show you how we can help!

GLOBAL EXHIBITOR IS FOR
MARKETING, DESIGN & ADVERTISING AGENCIES

Global Exhibitor provides marketing strategies, local information, and cultural engagement support for marketing agencies, advertising agencies, and design agencies as they plan face-to-face marketing experiences for their clients in various places around the world. Maybe you are new to international and would like to learn more about providing those services to your existing clients. Or, maybe you have some experience but would like to position your agency as a strategic resource for international. Many of our major clients are looking for ways to maintain global brand consistency while delivering locally relevant messages.  

We can help you with all of these things – including training your team, providing best in class service partners where you need additional resources, and much more. Let us show you how we can help!

ANNUAL EXHIBITIONS GLOBALLY

SQ METERS OF EXHIBITION SPACE GLOBALLY

GLOBAL EXHIBITION VENUES

COMPANIES EXHIBITING WORLDWIDE

PRACTICAL INSIGHTS ON WORKING WITH OTHER CULTURES

The Global Exhibitor blog is packed with practical insights on how to adjust your face to face marketing approach through a deeper understanding of culture.

HELP FROM INTERNATIONAL EXPERTS WHO UNDERSTAND

Sometimes you just need help from an international expert who understands face-to-face marketing, trade shows and events. We have the expertise to help you with anything from a single project to your global program.

LOCAL VENUE & GEOGRAPHIC INFORMATION

Trade shows and events are conducted differently around the world. And, in order to be successful in each region of the world, it is important that you understand the rules, regulations and industry differences in each part of the world.

INDUSTRY BEST PRACTICES

We believe that sharing industry best practices is a way for all of us to grow and improve. We are regularly compiling best practices not only from the USA, but from around the world – and we share it here with you!

INTERNATIONAL DESIGN SUPPORT

We can help you with your exhibit or event design – understanding your brand language, and need for global consistency, while also ensuring that your message is relevant to the local audience.

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WHAT A PRIVILEGE TO WORK WITH

OUR AWESOME INTERNATIONAL TEAM

Global Exhibitor is comprised of a talented group of international experts, each sharing their unique experiences and insights with our clients. Collectively our team represents decades of experience in various types of international marketing and business development experience. We share our expertise through blog postings, providing educational resources for download, in seminars, webinars and conferences, and through our consulting services. Explore the backgrounds of some of our team members here below.

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Jeff Hannah

Founder & CEO
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Anke Jahn

Cultural Consultant & Coach
peter-van-der-lende-150x150

Peter Van der Lende

Cultural Consultant & International Business Development
gail

Gail Rockburne

International Business Development Consultant
WE OFFER

UNIQUE CULTURAL INSIGHTS

National culture differences only become apparent when they are contrasted with other cultures. For example, the greatest differences between the national cultures of the United Arab Emirates (UAE) and the United States (USA) are found in the areas of power-distance (Power Distance Index) and in societal cohesion (Individualism vs. Collectivism). The graphs on the right illustrate that the power distance (measured in PDI) is much higher in the UAE (at 90) than that of the USA (at 40).

Further, the second set of graphs illustrate that the culture in the UAE is much more collectivistic (at 25) than that of the USA (at 91), which is much more individualistic. 

These are interesting to note and learn about. But, more importantly, what impact does this type of insight have on your marketing strategies for trade shows and events in the United Arab Emirates?

POWER DISTANCE INDEX
INDIVIDUALISM VS. COLLECTIVISM

EXPLORE OUR RESOURCES

Global Exhibitor has a growing inventory of practical resources available immediately to help you with the strategies, planning and implementation of your global trade show and event marketing programs. We not only work with direct exhibitors with their programs, we also provide support for agencies and exhibit builders who are working outside of their home countries. Some of our resources include:

  • Cross-Cultural Engagement Resources
  • International Consulting
  • Local Venue Information
  • Local Geographical Information
  • Global Trade Show Best Practices
  • Local Resources
WE ARE PROUD TO FEATURE THE

GLOBAL FRAMEWORKS BLOG

The Global Frameworks Blog provides insightful and practical tips for understanding and working with international cultures, specific to the trade show and event industry.  Written for exhibit managers, marketing executives, event planners, designers, project managers, and others working globally – our goal is to provide helpful international INSIGHTS which you can apply immediately in your daily work.

There is no resource like this in existence. This unique content can help you achieve a higher level of efficacy in your face to face marketing efforts with other cultures.

Please check it out – and SUBSCRIBE to receive regular updates!

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OUR SOCIAL NETWORKS

We invite you to interact with us on our social networks. We want to hear what you have to say. We are always looking for feedback and input from your experiences and insights working internationally. We believe that sharing our experiences will help us all to be more effective in our marketing and engagement efforts. So, please join the discussion and share your thoughts on one of these social platforms. Also, if you like what you find here from Global Exhibitor, please share the love by spreading the word!

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